Live Eyewear
announces the release of the newly redesigned Cocoons OveRx sunglass collection for 2008. Loaded with new features and design elements, the collection stays true
to its foundation in function while refining its styling and performance.

Daiwa’s new Steez™ 103SHA and 100SHA
baitcasters are not only the lightest reels of their kind, they’re also among the fastest. Weighing in at a mere 5.6 and 5.7 ounces, respectively, and featuring a blazing 7.1:1 gear ratio, the latest Steez additions offer bass anglers the ultimate combination of lightweight performance and line-burning speed.

Holiday Gift Ideas From RAPALA Make the angler on your holiday wish list smile all year with a gift from Rapala® – the angling authority that’s been ensuring on-the-water success since 1936. Choose from a wide range of baitfish-imitating lures, sharp, flexible fillet knives, on-the-water accessories, decals and Rapala apparel.

Owner’s new Beast™ Hooks with TwistLOCK®
Owner’s new Beast™ Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes and creature baits. 

Cobra Transforms Marine Communication with the Addition of Bluetooth® Technology
Cobra Electronics today announced the launch of a new marine product that will revolutionize the way boaters communicate.

Fishbelly’s New 9 Inch Pre-Rigged
Kick-S ShadTM Swimbait
Fishbelly International, original maker of a full line of realistic soft plastic lures, has added a larger swimbait to their Kick-S ShadTM branded product line of products.

HI-SEAS FLUOROCARBON
Now In 1,000 Yard Spools
Tournament bass fishermen agree, HI-SEAS Fluorocarbon is the hottest new line on the circuit today and can really up your catch.

New Products Archive

Wellcraft® launches
new 210 fisherman
SARASOTA, Fla., June 3, 2008 – Wellcraft Marine opened a new page in the company’s storied history with the launch of the all new 210 Fisherman.

Pursuit plans debut of eagerly
awaited 37’ offshore model
Ft. Pierce, Florida:  Pursuit Boats proudly announces that the all new OS 375 Offshore will make its worldwide debut at the Palm Beach Boat Show in March 2008!

Autotether, a new boating safety device,
is the first and only wireless lanyard
AUTOTETHER™, is a wireless lanyard that shuts off a boat’s engine in the event that the boat operator falls into the water.

New sea fox & thumper squid jigs
Braid Products, Inc., in Palmdale California announced today that they are officially introducing their New SEA FOX & THUMPER SQUID JIGS to the public.

Down Under Tropical & Five Star Coolers
Braid Products, Inc. announces their new line of high-performance coolers and iceboxes now available at dealers around the US.

T-Shirts Helping
Save Summer Flounder
Aftco and Guy Harvey were the first factory in the tackle industry to make a major commitment to support the Save the Summer Flounder Fishery Fund (SSFFF).

Fishbelly Introduces Hawg ShadTM Realistic
Soft Plastic Lure Imitates Life at 2007 ICAST Show
Fishbelly introduces Soft baits with big, natural eyes. Shapes that match live bait. Colors that radiate with the irridescent sheen of a live fish.

New guy cotten surfcasting top
Guy Cotton designed and produced a high performance, light weight foul weather gear to improve the comfort of fishermen.

Rapala® redefines lure design by combining the
action of two legendary lures to form the X-Rap Shad
Prepare to be blown away by the latest evolution of the Rapala® family: the new X-Rap Shad.